Saturday, September 5

Chitika - an AdSense alternative (or partner)?

This is a service I've been using for a while now. It's called Chitika and is a system very much like Google's AdSense ie - it places contextual ads on your pages depending on the pages topic. For those of you who don't know about this, say your page is about flowers, if you place a contextual ad on there the ads will have something to do with flowers, or should - sometimes they go haywire and don't!
But that's enough about that. Let's talk about Chitika. So yes you say, it's like AdSense, but there must be something different. And there is. The thing Chitika does is only show ads to visitors who come through to your site through a search engine. Meaning that everyone who sees your Chitika ad has come via a search engine and therefore has been looking for your site - they want to find it. But what happens when someone comes through a different entrance? Well you have a number of options. Chitika allows you to let the ad unit just fold away and disappear or turn into an AdSense ad or fill with a solid colour. Clever!
Now your probably thinking, AdSense or Chitika? And I would say, if you only want to use one, use AdSense because more people see it and it generates more money than Chitika. If you can use both (and you can; AdSense's T's and C's indicates you can but people have checked and it is allowed) go for it! Chitika's ads look much better than AdSense units mainly because they have a small picture - this could increase the amount of people who get drawn to the ad, and click on it.
I will say more about placing the ads on your page in my next post.

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