Thursday, December 10

Search Engine Eptimization, part 3 - PR and linkbuilding

Hello. Remember in my last post how I talked about PageRank? Well here I'll tell you how to put that into practice, which links are best and give you some tips and tricks.
The importance of PR has declined in the past few years. Google still uses it to influence ranking, but much less than before. Some webmasters haven't realised this and chase it like goldust. Others know that PR is much less used now. But even those who know this, still use PR as a way of determining a sites worth. If a site has a PR of 6, it is deemed to be much better than one with PR5 or lower. This means that a link from a higher PR page has more value than one from a lower PR page. Although this will not overall affect your search engine ranking (NOT the same as PR) much, it will help your PR, which other webmasters will see as good. Webmasters will always try to get a higher PR link than a lower PR one, for obvious reasons - it will boost your PR. Ergo, the cycle repeats itself. Having a higher PR will enable you to get more link exchanges and backlinks from other site owners, therefore boosting your PR even more.
So how many links do I need to get to a certain PR? Well, this table shows the number of links from each PR needed to get to a certain pagerank. Hard to explain, but easy to understand once you've seen the table.

PR

Links
Links
Links
Links
Links
Links


For PR3
For PR4
for PR5
for PR6
for PR7
for PR8
 
1

555
3,055
16,803
92,414
508,277
2,795,522
2

101
555
3,055
16,803
92,414
508,277
3

18.5
101
555
3,055
16,803
92,414
4

3.5
18.5
101
555
3,055
16,803
5

1
3.5
18.5
101
555
3,055
6

0.5
1
3.5
18.5
101
555
7

0.5
0.5
1
3.5
18.5
101
8

0.5
0.5
0.5
1
3.5
18.5
9

0.5
0.5
0.5
0.5
1
3.5
10

0.5
0.5
0.5
0.5
0.5
1


These are just estimates, they are not for sure. As you can see, the higher PR pages carry a huge weight. One PR10 link would bump your page up to PR8, from PR0 - basically non-existent. That's a pretty hefty shove.
The fact that only a few links will get you to the top of the PR ladder mean that links are very highly coveted. You'll see people paying up to, and over, £50, just for one link. These links help your PageRank tremendously but also your overall search engine ranking - this is what makes them so valuable.
These >PR3 links are very hard to obtain. You can buy them, ask someone for a link exchange (will only really work if your site is already a high enough PR for the other webmaster to be interested) or ask them to let you to write a blog post - something I'll talk about later in the series.
So overall, PageRank, although it has little effect on your overall search engine ranking, it will show other webmasters that your site is a quality piece of web real estate, and that a link exchange or a link from you would be very useful.
To check the PageRank of a page simply past the URL into this tool and it'll find it for you.


Check Page Rank of any web site pages instantly:




This free page rank checking tool is powered by Page Rank Checker service

PageRank is updated every few months so the tool above will probably not be accurate to the day, just the last PR update.
In the next installment in the series I'll be talking about on-page SEO (I'll try and alternate on- and off-page posts) and the importance of it. Thanks for reading, and if you enjoyed any of my posts, follow me on twitter!

8 comments until now.

Tungsten Rings + 18 December 2009 at 17:53 (#) :

Im looking around to find about page rank and you explain with details.. thanks great info !

48da Tech News + 28 December 2009 at 11:20 (#) :

We should thank you for hosting such a terrific blog. Your site is not just informative but also very artistic too. There normally are a limited number of professionals who can think to create technical content that creatively. All of us keep searching for content with regard to a subject like this. I went over many blogs to acquire information about this.I will check back often. And also happy new year!!!!

p3r1h + 7 March 2010 at 16:51 (#) :

nice article..! very useful

barang antik + 9 March 2010 at 17:47 (#) :

i have read in some article , that google will eliminate his PR to avoid scam scheme like paid review , buy/sell links and many other thing. If it right , so PR will be useless

menyediakan barang antik + 19 March 2010 at 19:29 (#) :

link building is not easy , its so difficult to pertain the consistency to do it , however , we need to do that to have a nice SERP

simon | mortgage refinancing + 7 September 2010 at 22:23 (#) :

Thanks for the data/ comparision to building and to get page rank.

I feel, it's very hard for me to get ggod rank on search engine.

to get PR 8, we need 2,795,522 from PR 1 ...wow ...it's hard ...

Business Development Ideas + 20 September 2010 at 19:37 (#) :

Good PR analysis explanation. Now my PR is stil PR 1, My target for the next PR update is PR 5, Can it will occur, and how to make it to get quality links?

Cerita Dewasa + 6 October 2010 at 21:40 (#) :

Great post! it really helpful for me. Thanks for the info,

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