In this first post of the series, I'm going to talk to you about what search engine optimization (SEO) is. SEO has been around since the first search engines started to crawl the web and index web pages (I'm going to assume you know what a search engine is!). Nowadays, many people think Google is the 'god' of the search engines. It seems all powerful with its hundreds of seperate branches ie - blogging, e-mail and I think Google even owns YouTube now. And it seems to most people that The Big G has been around since the dawn of time (or at least the start of computing and the Internet). But in fact, Google is one of the newest of the big search engines as it was only launched in 1998. But since then, Google has introduced a huge number of techniques to help them rank sites more effectively, leading to them becoming so successful. An example of these is PageRank. This technique counts the number of links to a page, as well as analyzing the quality of the link (more on that in my next post), to influence where it ranks in there results. Google is constantly changing how they determine where to rank websites. This means that people have had to find ways to make their website rank better - come up higher in search results - than their competition, and also adapt to these changes, thus getting more clicks and therefore traffic. This process of SEO has become a large industry and there are many companies offering it as a service, but the best way is to learn it for yourself, so you can have total control over your website.
I will explain about these two types of search engine optimization in more detail, in my next post and what you can do yourself to help your site rank higher. EDIT: Click for part 2 of my SEO series.
Thanks for reading, and if you enjoyed any of my posts, follow me on twitter!